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Roots of Purity
The Phantom Rhino Vodka initiative establishes a brand and marketing strategy highlighting simplicity, authenticity, and the brand's Armenian heritage. Targeted at traditional, working-class men, the brand's minimalist and rugged visual identity is anchored by a geometric rhino logo. The packaging is clear and straightforward, emphasizing the vodka's purity. The advertising campaigns, advocating for social responsibility and a return to simplicity, feature thought-provoking visuals that remind us that sometimes the simplest choice is the best one, aligning with the uncomplicated nature of Phantom Rhino Vodka. Every aspect of this project is tailored to be distinctive in the market while upholding the brand’s promise of quality and integrity.
